Traditional media systems have so far concentrated on broadcasting and periodical print publications. New hybrid services and actors such as search engines or social networks are difficult to classify within these traditional media types. One difficulty lies in the demarcation criteria and terminology, which is also evident in the current European reforms: The Audiovisual Media Services Directive uses the term "video-sharing platform services" (Article 1), while the Copyright Directive uses the term "service providers for the sharing of online content" (Article 2); both Directives are relevant to video platforms, but are named differently.
In her lecture, Stefanie Fuchsloch presents a step-based model in accordance with these challenges, which uses six steps to differentiate the different services provided by platforms and intermediaries based on their relevance for the public opinion-forming process and the information dissemination path. The aim of the model is to provide support for further legal definitions.