"Du willst es! Du kriegst es!"

“Aufwachsen in kommerzialisierten Lebenswelten [Growing Up in Commercialised Living Environments]“ is the focus of Dr. Claudia Lampert’s lecture at the annual conference "Du willst es! Du kriegst es! [You Want It! You Get It!]" of the Landesstelle Jugendschutz Niedersachsen [Regional Office of Youth Protection in Lower Saxony] in Hanover. The conference addresses the question whether and how an education for renunciation is possible in this day and age?

About the Event

By leaving data traces, young people have become even more interesting for the economy. Publishing consumption patterns also seems to be vital to the functioning of social networks and within peer groups.

The pressure is high, especially for children and young people, to belong – with the right headphones, the hottest game or the coolest clothes. Criticism of this consumption behaviour is not welcome by both parents and children.
 
What can be done from a pedagogical point of view to make it possible for children and young people to experience their individual strengths beyond consumer pressure?
 
You can find more information about the programme here.