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30.
April 2024

"Lasst mir einen Like da!"

For this Leibniz Media Lunch Talk, we welcome Dr. Halina Henn, a research associate at Heinrich Heine University Düsseldorf. She talks about political communication by social media influencers and describes them as an independent, heterogeneous form of political communication that harbors both opportunities and risks.
 
Moderation: Leonie Wunderlich
 

When?

12 to 1 p.m.
 

Registration

If you would like to attend, please register by using this form. We will send you the registration details for Zoom shortly before the event.
 

About the Talk

In this lunch talk, Halina Henn will provide an overview of the key findings of her dissertation on political social media influencers (PSMI). Firstly, she establishes a definition of PSMI with the help of a literature analysis. Secondly, based on qualitative guided interviews with PSMIs, she provides insights into their role models, goals and working methods. Thirdly, a quantitative content analysis of PSMI videos on YouTube sheds light on how the actors contribute to the fulfillment of public relations functions. Fourthly, PSMIs are typologized based on their communication. The results suggest that, overall, PSMI communication on YouTube is an independent, heterogeneous form of political communication that harbors both opportunities and risks.
 

About Halina Henn

Halina Henn has been a research associate at the Chair of Communication and Media Studies III at Heinrich Heine University Düsseldorf since 2016. After completing her bachelor’s degree in communication science at the University of Hohenheim in Stuttgart and the Università degli Studi in Milan, she completed her master’s degree in political communication in Düsseldorf. She completed her doctorate there in October 2023, in which she investigated the role of political social media influencers in the public sphere.


Infos zur Veranstaltung

Adresse

via Zoom

Contact person

Dr. Wiebke Schoon
Research Transfer and Events

Dr. Wiebke Schoon

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut
Rothenbaumchaussee 36
20148 Hamburg
Tel. +49 (0)40 45 02 17 50
Fax +49 (0)40 45 02 17 77

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