Doing Internet Governance: Constructing Normative Structures Inside and Outside Intermediary Organisations

The extended perspective of the governance approach of regulatory science includes a complex network of normative structures that is constructed by different factors, such as law, contracts, technological code and social norms, and by a variety of individual and corporative actors. This realignment leads to new research questions: How do normative structures construct themselves under the circumstances of increasing mediatisation? What correlations exist regarding the changing media environment? To answer these questions, we will conduct two case studies. On the one hand, we will analyse search engine entries; on the other hand, we will look at automatic evaluations of rating platforms. Our goal is to shed light upon the actors and communicative practices of the figuration of internet governance as such, but also upon the communicative figurations within organisations.