In the first part of the event, representatives of broadcasting organisations, production companies and the advertising industry discussed the potential of new ways of advertising and refinancing as well as their impact on practice.
The second part focused – from a research point of view – on how new strategies of financing affect the provision of quality content and how high-grade journalism may be protected and supported with regard to the economy of the Net. This also involved taking a look at new forms of offering, such as user-generated content, and their contribution to public communication.
