Reception of Moving Images in Converging Media Environments: Dispositifs and Usage Modes

Against this background the Institute on behalf of the Media Authority Hamburg Schleswig-Holstein (MA HSH) and in cooperation with Prof. Dr. Knut Hickethier developed an expert report with the following objectives: First there were conceptual reflections from a media an communication studies’ perspective on the question which forms of moving images reception can be distinguished today respectively in foreseeable media environments. Secondly a concept was developed for an empirical study, which systematically examines the relevance of the various forms of the reception of moving images. In this respect the project is a preliminary study aiming at a bigger scheme; whether such an empirical study should be executed will discussed on the basis of this preliminary study’s results.