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Die Umsetzung von Kennzeichnungspflichten im Influencer Marketing

Contribution for the science blog of the Alexander von Humboldt Institute for Internet and Society.

Heldt, A. (2017): Die Umsetzung von Kennzeichnungspflichten im Influencer Marketing [The Implementation of Label Obligations in Influencer Marketing]. In: Wissenschaftsblog des Humboldt-Instituts für Internet und Gesellschaft (HIIG) [Science Blog of the Alexander von Humboldt Institute for Internet and Society] (online).

Contribution for the science blog of the Alexander von Humboldt Institute for Internet and Society.

Heldt, A. (2017): Die Umsetzung von Kennzeichnungspflichten im Influencer Marketing [The Implementation of Label Obligations in Influencer Marketing]. In: Wissenschaftsblog des Humboldt-Instituts für Internet und Gesellschaft (HIIG) [Science Blog of the Alexander von Humboldt Institute for Internet and Society] (online).

About this publication

Authors

Amélie Pia Heldt, Maître en droit

Year of publication

2017

RELATED KEYWORDS

social media • influencer • competition

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