Leonie Wunderlich and Dr. Sascha Hölig present the results of the surveys conducted within the framework of the project Use the News in their article recently published in the journal Media and Communication.
Users can be characterised by a certain pattern of news-related attitudes, the use of sources and their relevance for opinion formation as well as the perceived level of information. Leonie Wunderlich and Sascha Hölig have examined how these patterns differ between and within three age groups and explore the connection with socio-political knowledge. The results show that not all young people are necessarily less interested and engaged in news and journalism than older people. Rather, it is a combination of interest, use and perceived relevance of journalistic sources that is relevant for positive effects on information status.
The paper is available as an open access publication.
Download the article here (PDF)
Abstract
Studies on audiences’ information behavior paint a mixed picture of young and old people’s interests, their involvement with news and information, and the effects news consumption has on their learning. By adapting Giddens’s structuration approach, this study aims to assess audience behavior and its relationship with journalism by comparing the use behavior and attitudes of three age groups – adolescents, young adults, and adults – as characterized by distinct media socialization and use patterns. We identify types of information orientation – that is, a typology of behavior and attitudes towards news and information – for the examination of news audiences. Based on a representative face-to-face survey (N = 1,508) with German adolescents (14–17 years old), young adults (18–24 years old), and adults (40–53 years old), we identify four types that can be characterized by a certain pattern of news-related attitudes, the use of sources, and their relevance to opinion formation, as well as the perceived information level of participants. We examine how these types of information orientation differ between and among the three age groups and explore their relationship with audiences’ socio-political knowledge. The findings show that not all young people are necessarily less interested and engaged with news and journalism than older people. Moreover, it is a combination of interest with the use and perceived relevance of journalistic sources that is relevant for positive effects on information levels.
Wunderlich, L.; Hölig, S. (2022): Types of Information Orientation and Information Levels Among Young and Old News Audiences. In: Media and Communication 10/3. https://doi.org/10.17645/mac.v10i3.5293
