"Was steckt drin? Herausforderungen und Potenziale der Medienanalyse für die Gesundheitskommunikation am Beispiel des Themas Krebs" [What's in it? Challenges and Potentials of Media Analysis for Health Communication Using the Example of Cancer], presentation by C. Lampert, M. Grimm & S. Wahl at the Annual Conference of the ad-hoc-group Health Communication of the DGPuK on 23 November 2013 in Hanover.