The Leibniz Institute for Media Research | Hans Bredow Institute (HBI) examines media change and the related structural shifts in public communication.
Information on the organisation of the Institute, its financing, the bodies, the academic advisory board and its eponym Hans Bredow.
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Prof. Dr. Matthias C. Kettemann, LL.M. (Harvard)
Dr. Stephan Dreyer
Dr. Sascha Hölig
Prof. Dr. Wolfgang Schulz
The academic profile of the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) is characterised by its research programmes.
The Institute focuses on transferring its work to various target groups and various formats in the broadest way possible.
The Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) is engaged in numerous international and national research networks in research and practice.
An overview of all research projects that are carried out during the current research year.
“Medien & Kommunikationswissenschaft“ offers a forum for the discussion of media and communication-related issues and for analyses of media development from different perspectives and for all media.
Series "Working Papers of the Hans-Bredow-Institut”
The annual and activity reports document the Institute's work in the areas of research, transfer and service on a yearly basis.
Other series and publications of the Institute
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We talk about topics of scientific and social relevance
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Di. 11-19 Uhr Mi. 10-17 Uhr Do. 10-17 Uhr
Rothenbaumchaussee 36 20148 Hamburg
Olga Lévay, Cindy Hesse und Christoph Graebel Telefon: (+49 40) 45 02 17 22 Mail: [email protected]
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Hardy Dreier, M. A., worked as a research consultant at the Hans-Bredow-Institut from November 1999 to December 2007. Here he observed and analyzed the effects of multimedial developments on the structure of the media system.
Research Consultant
The Hamburg Media School (HMS) commissioned the Hans Bredow Institute to undertake an evaluation of its previous work. This is meant, above all, to investigate how far the founding goals of the HMS have been met. A particular point of reference was the “Letter of Intent” of 20 February 2...
An analysis of the deficiencies of video and computer games as well as possible courses of action to counteract them.
The games industry develops rapidly in Germany. The study shows what meaning Hamburg has for that industry.
A survey of the dual radio landscape in Schleswig-Holstein.
The Hans-Bredow-Institut examines the interaction and competition of different commercial advertising media.
The Hans-Bredow-Institut conducted an assessment on behalf of the Federal Association of German Newspaper Publishers on changing advertising possibilities on Television.
The Hans-Bredow-Institut examines Hamburg as a possible location for the music industry and questions its role potential on a national scale.
With this reference book, the Hans-Bredow-Institut presents the key terms and topics of the media. Well-founded and intelligible to all.
Video and computer games as leading products of the media industry
Merchandising strategies in children's television
Does television have a future? The Hans-Bredow-Institut addresses this question and provides an overview of present data, assessments and prospects.
The Hans-Bredow-Institut published the journal „DocuWatch Digitales Fernsehen – eine Sichtung ausgewählter Dokumente und wissenschaftlicher Studien [Docuwatch Digital Television – a Survey of selected Documents and Research Studies] from 1999 until the end of 2006 .&...
Dreier, H. (in print): Das Mediensystem der Bundesrepublik Deutschland [The Media System of the Federal Republic of Germany]. In: Hans-Bredow-Institut (Ed.), International Media Handbook. Baden-Baden.
Hans-Bredow-Institut (2008): Zur Entwicklung der Medien in Deutschland zwischen 1998 und 2007. Wissenschaftliches Gutachten zum Kommunikations- und Medienbericht der Bundesregierung. Berlin (pdf-Datei, 3,8 MB).
Hans-Bredow-Institut (2008): Zur Entwicklung der Medien in Deutschland zwischen 1998 und 2007. Wissenschaftliches Gutachten zum Medien- und Kommunikationsbericht der Bundesregierung [On the Development of Media in Germany between 1998 and 2007. Academic Expertise on the Media and Communication...
Dreier, H. (2008): Fernstudieneinheit Medienordnung des Verbands der Fachjournalisten [Media Organisation Distance Learning Unit for the Association Spezialist Journalists]. Berlin.
Brunn, I.; Dreier, H.; Dreyer, S.; Hasebrink, U.; Held, T.; Lampert, C.; Schulz, W. (2007): Das deutsche Jugendschutzsystem im Bereich der Video- und Computerspiele [The German System for the Protection of Minors in the Area of Video and Computer Games]. Hamburg (pdf-file).
Dreier, H. (2007): Keywords “Disney”, “Electronic Games, History”, “Licensing and Merchandising”. In: J. J. Arnett (Hrsg.), Encyclopedia of children, adolescents, and the media. London.
Dreier, H. (2006): Keywords „Arbeitsmarkt“, „Aufmerksamkeit“, „Bertelsmann AG“, „Bildschirmspiele“, „Breitbandkabelnetz“, „China“, „Cross Promotion“, „Deutschland“, „Drucktechnik“, „DSL“, „Electronic Commerce (E-Commerce)“, „Film“, „Holtzbrinck-Konzern“, „Konzentration“, „Marktzutrittsschranken“,...
Hasebrink, U.; Dreier, H.; Krotz, F.; Weiß, R. (2001): Fernsehen in neuen Medienumgebungen. Befunde und Perspektiven zur Zukunft der Fernsehnutzung [Television in New Media Environments. Results and Prospects for the Future of Television Use]. Berlin: Vistas.
Dreier, H. (2005): Games made @ Hamburg. Project report commissioned by the working group of the initiative Hamburg@Work (unpublished).
Dreier, H. (2007): Musikwirtschaft Hamburg – Profile, Trends und Entwicklungs-Chancen [The Music Business in Hamburg – Profiles, Trends and Development Opportunities]. Hamburg (unpublished).
“Online-Communities und kommerzielle Kommunikation – Überlegungen zur virtuellen Wirtschaft [Online-Communities and commercial Communication – Reflections on the virtual Economy], lecture in the context of the lecture series “Games Online – neue digitale Welten” [Games Online –new digital World...
Games Online – neue digitale Welten?” [Games online – new digital Worlds], Introductory lecture to the series “Games – Zukunftsperspektiven interaktiver Medienangebote” [Games – future Perspectives for interactive Media Offerings] at the University of Applied Sciences Hamburg (HAW) on 9 Octobe...
„Digitale Spiele und ihre Plattformen I: PC“(Digital Games and their Platforms I: PC), Lecture by H. Dreier in the context of the team lecture series „Games – Future Perspectives for interactive Media Offerings, Summer semester 2007 at the University of Hamburg , 25. April 2007.
„Games – ein kulturelles, gesellschaftliches und ökonomisches Phänomen“(Games – a cultural, social and economic Phenomenon“), Lecture by U. Hasebrink and H. Dreier to introduce the team lecture series „Games – Future Perspectives for interactive Media Offerings, Summer semester 2007 at the Uni...
„The German Press Market“,”, lecture in context of Executive and Expert Training Programs „Cultural and Media Studies of the German and European Market.“ China Education & Training Center, 20 and 21 July 2006 in Hamburg.
“The Development of digital Television in Germany”, Lecture by H. Dreier in the context of the Executive and Expert Training Programme, “Cultural and Media Studies of the German and European Market. Policies, Industries and Management“ at the China Education & Training Center, 20 and 21 Jul...
„Perspektiven der Hamburger Musikwirtschaft“,(Perspective in Hamburg Music Business), lecture in the context of the Workshop on Music Studies, 6. April 2006 in Hamburg.
„Games –Future Perspectives of interactive Entertainment team“, lecture series in the context of the public lecture offerings of the University of Hamburg, Summer Semester 2007 (with H.Dreier).
“Games Online”, Preparation and organisation of the lecture series “Games Online” at the University of Applied Sciences Hamburg (HAW) winter semester 2007/2008 (with G. Rehfeld).
Medienbetriebswirtschaftslehre” [Media Business Studies], Seminar in the course in media technology at the University of Applied Sciences Hamburg (HAW) winter semester 2007/2008.
„Games –future Perspectives for interactive Media Offerings“. Preparation and organisation of team lecture series at University of Hamburg, Summer semester 2007 (with U.Hasebrink).
„Selling in Media Business“, block seminar in the context of the course on Media Management at the Technical College St. Pölten, Winter Semester 2006/2007.
„The Media system in Germany“, Module in the context „Applied Media Economy“ of the Macromedia AcademyHamburg, Winter Semester, 2005/2006. in
„Consequences of Technology / Communication Theory“, Seminar in the course on Media Technology at the University of Applied Science Hamburg, Summer Semester 2007.
„Media Economy“, Reflexive course at the Institute for Communication Studies of the Westfälische Wilhelms-University Münster, Summer Semester 2006.
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