{"id":5435,"date":"2025-04-09T11:32:30","date_gmt":"2025-04-09T09:32:30","guid":{"rendered":"https:\/\/leibniz-hbi.de\/?post_type=hbi-events&#038;p=5435"},"modified":"2025-04-11T12:30:04","modified_gmt":"2025-04-11T10:30:04","slug":"semantic-struggles-and-strategic-communication-in-social-media","status":"publish","type":"hbi-events","link":"https:\/\/leibniz-hbi.de\/en\/hbi-events\/semantic-struggles-and-strategic-communication-in-social-media\/","title":{"rendered":"Semantic Struggles and Strategic Communication in Social Media"},"content":{"rendered":"<p>This Leibniz Media Lecture is hosted by the Hamburg section of the Research Institute Social Cohesion (RISC). Prof. Dr. Friedemann Vogel, University of Siegen, will talk about the practices of the new right from a discourse-linguistic perspective.<\/p>\n<p>Moderation: <a href=\"https:\/\/leibniz-hbi.de\/en\/employee\/jan-hinrik-schmidt\/\">PD Dr. Jan-Hinrik Schmidt<\/a><\/p>\n<p>The event will be held in German.<\/p>\n<h2>About the Talk<\/h2>\n<p>The presentation introduces the concept of \u201cstrategic communication\u201d as developed by the research group \u201cDiskursmonitor\u201d. The subject is linguistic and communicative practices as part of action plans that attempt to shape the thinking, actions and feelings of recipient groups. The presentation will focus on current practices in social media, as used not only, but particularly, by actors of the so-called new right, in order to occupy established terms.<\/p>\n<h2>About the Speaker<\/h2>\n<p data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/www.uni-siegen.de\/phil\/germanistik\/mitarbeiter\/vogel_friedemann\/\">Prof. Dr. Friedemann Vogel<\/a> is professor of socio- and discourse linguistics at the University of Siegen. His work focuses on the analysis of technical and everyday discourses in various domains, especially in politics, media and law. The research group and online platform of the same name \u201c<a href=\"https:\/\/diskursmonitor.de\/\">Diskursmonitor<\/a>\u201d, which he initiated, documents language usage patterns and communication strategy practices in contemporary discourses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5423\" src=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/04\/leibniz_medialecture_250520_Friedemann_Vogel-212x300.jpg\" alt=\"Poster of the event with a portrait of the speaker\" width=\"212\" height=\"300\" srcset=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/04\/leibniz_medialecture_250520_Friedemann_Vogel-212x300.jpg 212w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/04\/leibniz_medialecture_250520_Friedemann_Vogel-724x1024.jpg 724w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/04\/leibniz_medialecture_250520_Friedemann_Vogel-768x1086.jpg 768w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/04\/leibniz_medialecture_250520_Friedemann_Vogel.jpg 842w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/p>\n","protected":false},"author":15,"featured_media":4203,"template":"","tags":[],"class_list":["post-5435","hbi-events","type-hbi-events","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Semantic Struggles and Strategic Communication in Social Media - Leibniz Institut f\u00fcr Medienforschung | Leibniz Institute for Media Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leibniz-hbi.de\/en\/hbi-events\/semantic-struggles-and-strategic-communication-in-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Semantic Struggles and Strategic Communication in Social Media\" \/>\n<meta property=\"og:description\" content=\"This Leibniz Media Lecture is hosted by the Hamburg section of the Research Institute Social Cohesion (RISC). Prof. Dr. Friedemann Vogel, University of Siegen, will talk about the practices of the new right from a discourse-linguistic perspective. Moderation: PD Dr. Jan-Hinrik Schmidt The event will be held in German. 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