{"id":4708,"date":"2025-01-09T18:19:02","date_gmt":"2025-01-09T17:19:02","guid":{"rendered":"https:\/\/leibniz-hbi.de\/?post_type=hbi-news&p=4708"},"modified":"2025-01-10T18:07:40","modified_gmt":"2025-01-10T17:07:40","slug":"the-impact-of-social-media-on-election-campaigns","status":"publish","type":"hbi-news","link":"https:\/\/leibniz-hbi.de\/en\/hbi-news\/the-impact-of-social-media-on-election-campaigns\/","title":{"rendered":"The Impact of Social Media on Election Campaigns"},"content":{"rendered":"

With a view to the German federal election on 23 February 2025, communication scientists discussed the influence of social media on the election campaign and the outcome of the election. In a virtual press meeting held in German by the Science Media Center<\/a> on 8 January, Prof. Dr. Judith M\u00f6ller<\/a> from the HBI was joined by Prof. Dr. Andreas Jungherr<\/a> (University of Bamberg) and Dr. Philipp M\u00fcller<\/a> (University of Mannheim). Bastian Zimmermann<\/a> from the Science Media Center moderated the discussion.<\/p>\n

Judith M\u00f6ller emphasized that social media offer both political actors and their supporters many advantages over traditional media. These include better networking, the possibility of easy participation, the independent creation of content and its personalization.<\/p>\n

Citizens’ voting decisions, in turn, depend on a great many factors, according to Judith M\u00f6ller. The share of the voting decision for which media in general or social media in particular are solely<\/em> responsible is small. However, even a few percentage points can decide an election, which is why the online election campaign should not be ignored.<\/p>\n

Photo by Joseph Mucira on Pixabay (edited).<\/p>\n","protected":false},"author":15,"featured_media":4697,"template":"","categories":[],"tags":[],"class_list":["post-4708","hbi-news","type-hbi-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nThe Impact of Social Media on Election Campaigns - Leibniz Institut f\u00fcr Medienforschung | Leibniz Institute for Media Research<\/title>\n<meta name=\"description\" content=\"At a press meeting held by the Science Media Center in Cologne on the 8th of January, communication scientists discussed the influence of social media on the election campaign and the outcome of the election. 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