{"id":5317,"date":"2025-03-17T09:38:29","date_gmt":"2025-03-17T08:38:29","guid":{"rendered":"https:\/\/leibniz-hbi.de\/?post_type=hbi-publications&#038;p=5317"},"modified":"2025-03-19T09:49:06","modified_gmt":"2025-03-19T08:49:06","slug":"the-populations-view-of-zdfs-educational-function","status":"publish","type":"hbi-publications","link":"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/the-populations-view-of-zdfs-educational-function\/","title":{"rendered":"The Population&#8217;s View of ZDF&#8217;s Educational Function"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5304 alignleft\" src=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/03\/Teaser-Media-Perspektiven_Die-Bildungsfunktion-des-ZDF-aus-der-Sicht-der-Bevoelkerung-300x193.jpg\" alt=\"Cover of the Publication\" width=\"300\" height=\"193\" srcset=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/03\/Teaser-Media-Perspektiven_Die-Bildungsfunktion-des-ZDF-aus-der-Sicht-der-Bevoelkerung-300x193.jpg 300w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/03\/Teaser-Media-Perspektiven_Die-Bildungsfunktion-des-ZDF-aus-der-Sicht-der-Bevoelkerung-768x494.jpg 768w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2025\/03\/Teaser-Media-Perspektiven_Die-Bildungsfunktion-des-ZDF-aus-der-Sicht-der-Bevoelkerung.jpg 840w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>A study on the educational mandate of the Second German Television (ZDF) has for the first time examined the educational expectations and perceptions of the population and related them to basic attitudes and orientations. For this purpose, 1,237 German-speaking people over the age of 14 were interviewed in October and November 2023, and the findings were published in mid-2024. <a href=\"https:\/\/leibniz-hbi.de\/en\/employee\/jan-hinrik-schmidt\/\">Dr. Jan-Hinrik Schmidt<\/a>, <a href=\"https:\/\/leibniz-hbi.de\/en\/employee\/uwe-hasebrink\/\">Prof. em. Dr. Uwe Hasebrink<\/a> and Dieter Storll were involved in an advisory capacity in the design and evaluation of the study and have presented the key findings in detail in an article. The article is written in German and published open access in &#8220;Media Perspektiven&#8221;.<\/p>\n<h2>Key findings:<\/h2>\n<ul>\n<li>More than 60 percent of those surveyed believe that ZDF makes an important contribution to people&#8217;s education; other points, such as the accessibility of content or the way in which German history is presented, also received high approval ratings.<\/li>\n<li>The study identified four types of different educational orientations. The respondents were also categorized according to their confidence in the future and their satisfaction with democracy. The types differ, sometimes significantly, in their expectations and how they are met.<\/li>\n<li>At the format level, it was found that, for example, information programs and documentaries are watched specifically for educational purposes. However, respondents also attribute educational functions to entertainment formats.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ard-media.de\/fileadmin\/user_upload\/media-perspektiven\/pdf\/2025\/MP_6_2025_Die_Bildungsfunktion_des_ZDF_aus_Sicht_der_Bevoelkerung.pdf\">You can download the article here.<\/a><\/p>\n<p>Schmidt, Jan-Hinrik \/ Storll, Dieter \/ Hasebrink, Uwe (2025): <span lang=\"de\">Die Bildungsfunktion des ZDF aus der Sicht der Bev\u00f6lkerung. Studie zum \u00f6ffentlich-rechtlichen Bildungsauftrag<\/span> [The Educational Function of the ZDF from the Population&#8217;s Perspective. A Study on the Public Service Educational Mandate]. In: Media Perspektiven, 6\/2025, pp. 1-30. Available online: <a href=\"https:\/\/www.ard-media.de\/fileadmin\/user_upload\/media-perspektiven\/pdf\/2025\/MP_6_2025_Die_Bildungsfunktion_des_ZDF_aus_Sicht_der_Bevoelkerung.pdf\">https:\/\/www.ard-media.de\/fileadmin\/user_upload\/media-perspektiven\/pdf\/2025\/MP_6_2025_Die_Bildungsfunktion_des_ZDF_aus_Sicht_der_Bevoelkerung.pdf.<\/a><\/p>\n","protected":false},"featured_media":2579,"template":"","tags":[],"class_list":["post-5317","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Population&#039;s View of ZDF&#039;s Educational Function - Leibniz Institut f\u00fcr Medienforschung | Leibniz Institute for Media Research<\/title>\n<meta name=\"description\" content=\"A study on the educational mandate of the Second German Television (ZDF) has for the first time examined the educational expectations and perceptions of the population and related them to basic attitudes and orientations. For this purpose, 1,237 German-speaking people over the age of 14 were interviewed in October and November 2023, and the findings were published in mid-2024. Dr. Jan-Hinrik Schmidt, Prof. em. Dr. Uwe Hasebrink and Dieter Storll were involved in an advisory capacity in the design and evaluation of the study and have presented the key findings in detail in an article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/the-populations-view-of-zdfs-educational-function\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Population&#039;s View of ZDF&#039;s Educational Function\" \/>\n<meta property=\"og:description\" content=\"A study on the educational mandate of the Second German Television (ZDF) has for the first time examined the educational expectations and perceptions of the population and related them to basic attitudes and orientations. For this purpose, 1,237 German-speaking people over the age of 14 were interviewed in October and November 2023, and the findings were published in mid-2024. Dr. Jan-Hinrik Schmidt, Prof. em. Dr. Uwe Hasebrink and Dieter Storll were involved in an advisory capacity in the design and evaluation of the study and have presented the key findings in detail in an article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/the-populations-view-of-zdfs-educational-function\/\" \/>\n<meta property=\"og:site_name\" content=\"Leibniz Institut f\u00fcr Medienforschung | Leibniz Institute for Media Research\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T08:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/hbi-publications\\\/the-populations-view-of-zdfs-educational-function\\\/\",\"url\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/hbi-publications\\\/the-populations-view-of-zdfs-educational-function\\\/\",\"name\":\"The Population's View of ZDF's Educational Function - Leibniz Institut f\u00fcr Medienforschung | Leibniz Institute for Media Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/hbi-publications\\\/the-populations-view-of-zdfs-educational-function\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/hbi-publications\\\/the-populations-view-of-zdfs-educational-function\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leibniz-hbi.de\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Header-Publikationen.jpg\",\"datePublished\":\"2025-03-17T08:38:29+00:00\",\"dateModified\":\"2025-03-19T08:49:06+00:00\",\"description\":\"A study on the educational mandate of the Second German Television (ZDF) has for the first time examined the educational expectations and perceptions of the population and related them to basic attitudes and orientations. 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