{"id":8668,"date":"2026-07-22T16:06:44","date_gmt":"2026-07-22T14:06:44","guid":{"rendered":"https:\/\/leibniz-hbi.de\/?post_type=hbi-publications&#038;p=8668"},"modified":"2026-07-27T11:37:42","modified_gmt":"2026-07-27T09:37:42","slug":"babies-and-toddlers-in-monetised-social-media-profiles","status":"publish","type":"hbi-publications","link":"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/babies-and-toddlers-in-monetised-social-media-profiles\/","title":{"rendered":"Babies and Toddlers in Monetised Social Media Profiles"},"content":{"rendered":"<p><a href=\"https:\/\/leibniz-hbi.de\/en\/employee\/stephan-dreyer\/\">Stephan Dreyer<\/a>, <a href=\"https:\/\/leibniz-hbi.de\/en\/employee\/claudia-lampert\/\">Claudia Lampert<\/a>, <a href=\"https:\/\/leibniz-hbi.de\/en\/employee\/kira-thiel\/\">Kira Thiel<\/a> et al. published an English summary of their study on <a href=\"https:\/\/leibniz-hbi.de\/en\/hbi-projects\/babies-and-toddlers-as-family-influencers\/\">babies and toddlers in family-influencing content<\/a>. They present their findings on the frequency and manner in which babies and toddlers (ages 0\u20135) are depicted in German-language, commercially oriented social media profiles on Instagram, TikTok, and YouTube.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8629 alignleft\" src=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2026\/07\/AP84-Familyinfluencer-English-300x193.jpg\" alt=\"Cover of Working Paper No. 84\" width=\"300\" height=\"193\" srcset=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2026\/07\/AP84-Familyinfluencer-English-300x193.jpg 300w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2026\/07\/AP84-Familyinfluencer-English-768x494.jpg 768w, https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2026\/07\/AP84-Familyinfluencer-English.jpg 840w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>The detailed <strong>project report in German<\/strong> can be found <a href=\"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/babies-and-toddlers-in-family-influencing\/\">here<\/a>:<\/p>\n<p>Dreyer, S., Lampert, C., Thiel, K., &amp; Altun, A. (2026). Depiction of Babies and Toddlers in Monetised Social Media Profiles: Brief Report on a German Research Project. (Working Papers of the Hans-Bredow-Institute | Project Results, 84). Hamburg: Verlag Hans-Bredow-Institut. <a href=\"https:\/\/doi.org\/10.21241\/ssoar.111489\">https:\/\/doi.org\/10.21241\/ssoar.111489<\/a><\/p>\n","protected":false},"featured_media":681,"template":"","tags":[322],"class_list":["post-8668","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-working-paper"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Babies and Toddlers in Monetised Social Media Profiles - Leibniz Institut f\u00fcr Medienforschung | Leibniz Institute for Media Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/babies-and-toddlers-in-monetised-social-media-profiles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Babies and Toddlers in Monetised Social Media Profiles\" \/>\n<meta property=\"og:description\" content=\"Stephan Dreyer, Claudia Lampert, Kira Thiel et al. published an English summary of their study on babies and toddlers in family-influencing content. 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