{"id":9123,"date":"2019-08-13T10:24:20","date_gmt":"2019-08-13T08:24:20","guid":{"rendered":"https:\/\/newws.leibniz-hbi.de\/?post_type=hbi-publications&p=9123"},"modified":"2026-08-24T10:24:34","modified_gmt":"2026-08-24T08:24:34","slug":"talking-to-people-i-surveys","status":"publish","type":"hbi-publications","link":"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/talking-to-people-i-surveys\/","title":{"rendered":"Talking to People I: Surveys"},"content":{"rendered":"

In their contribution to the Palgrave Handbook of Methods for Media Policy Research, Prof. em. Dr. Uwe Hasebrink<\/a> and Dr. Sascha H\u00f6lig<\/a> write about one of the most important tools in communication science: the survey.<\/p>\n

\"Cover\"\u201eWithin the broad repertoire of communication research methods, ‘surveys\u2018 refer to all kinds of standardized interviews with larger samples of individuals in order to make inferences about a specific population (Elmelund-Pr\u00e6stek\u00e6r, Hopmann, & Pedersen, 2017; Fowler, 2009). Thus, with regard to media policy research, surveys can help to assess how members of a social group \u2013 e.g. the general population or specific target groups, journalists, politicians, stakeholders \u2013 perceive the political objectives and instruments.\u201d<\/div>\n

Hasebrink, U; H\u00f6lig, S (2019): Talking to People I: Surveys. In: H. Van den Bulck, M. Puppis, K. Donders, & L. Van Audenhove (eds.): The Palgrave Handbook of Methods for Media Policy Research. Palgrave Macmillan. pp.143-160.<\/p>\n

The entire handbook as well as individual articles are available on the publisher’s website<\/a>.<\/p>\n","protected":false},"featured_media":2433,"template":"","tags":[398,408],"class_list":["post-9123","hbi-publications","type-hbi-publications","status-publish","has-post-thumbnail","hentry","tag-miscellaneous","tag-other-publication"],"acf":[],"yoast_head":"\nTalking to People I: Surveys - Leibniz-Institut f\u00fcr Medienforschung Hans-Bredow-Institut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/talking-to-people-i-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talking to People I: Surveys\" \/>\n<meta property=\"og:description\" content=\"In their contribution to the Palgrave Handbook of Methods for Media Policy Research, Prof. em. Dr. Uwe Hasebrink and Dr. Sascha H\u00f6lig write about one of the most important tools in communication science: the survey. \u201eWithin the broad repertoire of communication research methods, ‘surveys\u2018 refer to all kinds of standardized interviews with larger samples of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leibniz-hbi.de\/en\/hbi-publications\/talking-to-people-i-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"Leibniz-Institut f\u00fcr Medienforschung Hans-Bredow-Institut\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T08:24:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leibniz-hbi.de\/wp-content\/uploads\/2024\/07\/Header-Publikationen_e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/hbi-publications\\\/talking-to-people-i-surveys\\\/\",\"url\":\"https:\\\/\\\/leibniz-hbi.de\\\/en\\\/hbi-publications\\\/talking-to-people-i-surveys\\\/\",\"name\":\"Talking to People I: Surveys - 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