Prof. em. Dr. Uwe Hasebrink

After retiring on 1 October 2021, Prof. em. Dr. Uwe Hasebrink will continue to be associated with the Leibniz Institute for Media Research │ Hans-Bredow-Institut (HBI) as an associated researcher.

Since the HBI became a member of the Leibniz Association in 2019, Uwe Hasebrink has represented the institute as Scientific Director on the Executive Board. He had previously been a member of the Hans-Bredow-Institut’s Board of Directors since 1998.

After studying psychology and German philology in Hamburg, Uwe Hasebrink initially worked for three years as a research assistant at the Institute for Social Psychology at Universität Hamburg. He has worked at the HBI since 1986, initially as a scientific consultant, and from 1988 as executive manager. In 1998 he was elected to the Institute’s Board of Directors. In 1999, he held a professorship for communication science at the College of Music and Theatre in Hanover. In spring 2001, he was jointly appointed to a professorship for “Empirical Communication Studies” by the Universität Hamburg and the Hans-Bredow-Institut.

Memberships

From 2009, he was a member of the board of directors of the Research Center for Media and Communication (RCMC), with which university and non-university media and communication research in Hamburg was bundled. At the same time, he was a member of the spokesperson team of the Graduate School Media and Communication (GMaC), which was funded from 2009 to 2012 as part of the Hamburg Excellence Initiative. From 1998 to 2003, he was also spokesperson for the Media Reception and Effects research section of the German Communication Association (DGPuK), co-editor of the publication series “Reception Research” from 2003 to 2007, a member of the Management Committee of the International Radio Research Network (IREN) from 2004 to 2006 and a member of the Management Committee of the COST Action “Transforming Audiences – Transforming Societies” from 2010 to 2014. From 2004 to 2012, he was a member of the Executive Board of the European Communication Research and Education Association (ECREA) and its predecessor organization ECCR.

He has been on the International Board of the “Journal of Children and Media” since 2009 and a member of the International Advisory Board of the journals “Studies in Communication | Media” and “Communication Management Quarterly” since 2011.

Main Research Areas

His research focuses on the areas of media use and media content as well as media policy. In recent years, these have mainly been individual usage patterns and media repertoires, convergence of media from the user’s perspective, the consequences of online media for traditional media, media use by children and young people, youth media protection, forms of audience participation and safeguarding user interests vis-à-vis the media, as well as European media and European audiences.

Last update: 01.07.2024

Works by Prof. em. Dr. Uwe Hasebrink

Cover of the book
Publikation Article Published in Handbook

Growing Up in Data-Intensive and Automated (Media) Environments

Dr. Claudia Lampert examines changing usage practices and possible implications for socialization research in the chapter “Growing Up in Data-Intensive and Automated (Media) Environments” of the handbook “Media Socialization in ‘Smart’ Environments. Self- and Social Development in the Context of Datafication and Automation,” edited by Laura Sūna and Wolfgang Reißmann.

Tastatur mit einer goldfarbenen Taste, die ein weißes Abzeichen zeigt
Beitrag Media Research Blog Post

Algorithmic Amplification of Negative Discourse as a Systemic Risk

How does attention-economy-driven algorithmic amplification of conflict-driven and negative-emotional communication distort public discourse? And does this distortion constitute a systemic risk under the Digital Services Act (DSA)? This blog article refers to our previous blogpost on "Platform Badges for Civic Communication", explains why such interventions are needed, and outlines how they could address these systemic risks.

Mehrere Hände halten Smartphones, darüber stilisierte Symbole für KI, Uhr, Glühbirne und Weltkugel
Beitrag Safer Internet Day 2026

“He Just Does Everything Right. He’s Simply Smart” – Young People’s Perspectives on AI

AI applications are no longer used just for homework, but also as advisors and conversation partners. This blog post takes a look at young people's experiences with AI and shows that schools and parents often lack opportunities to discuss the role of AI in our daily lives. Safer Internet Day offers a good opportunity to start this conversation.

Cover of the report “Generative AI from the Perspective of Young People”
Publikation Publication on Safer Internet Day 2026

Generative AI from the Perspective of Young People

The use of generative AI, especially ChatGPT, is now firmly established among young people online. A study by Kira Thiel, Claudia Lampert and Eleysa Memis explores young people's views on generative AI, highlighting its significance in their daily lives.

Cover des Arbeitspapiers
Publikation Working Paper Available for Download

Public Service Media Enabling Dialogue

For the project “Dialog Formats in Public Service Media,” Magdalena Stratmann conducted a literature analysis on “The Role of Public Service Media as Enablers of Dialogue in Digitalized Societies.” This analysis is now available for download as a working paper.

Vorschau des Artikels von Christian Ollig auf epd Medien
Publikation Article for epd Medien

How the Digital Services Act (DSA) Regulates Platforms

U.S. politicians accuse the European Union of endangering freedom of expression with the Digital Services Act (DSA). However, media law expert Dr. Christian Ollig argues that the DSA actually protects users' opinions from arbitrary censorship by platform operators. It also gives users a legal basis to assert their freedom of expression against large platform operators at the European level.

Cover of the book
Publikation Contribution to an Anthology

Health Communication

Claudia Lampert, along with Prof. Dr. Eva Baumann and Dr. Bettina Fromm, published an article in the Health Sciences handbook that provides an overview of health communication. The handbook is now in its eighth edition.

Cover of the article written by Anna von Garmissen published on January 10th, 2026 on the media platform of epd Medien: "Gefährliche Abwärtsspirale. Zur Lage des Journalismus in Deutschland"
Publikation Article in epd Medien

Studies on the State of Journalism in Germany

What is the state of journalism in Germany? In her article for epd Medien, Anna von Garmissen discusses three recent studies on the state of journalism in Germany. According to von Garmissen, the findings are thought-provoking and, when considered together, should be alarming to all of us.

Hände tippen auf Laptop-Tastatur, darüber eingeblendete Symbole für Text, Dokument, Lupe und Auszeichnung mit Häkchen.
Beitrag Media Research Blog Post

Platform Badges for Civic Communication

How can platforms address distortions in the digital attention economy without restricting free expression excessively? This blog post explores how new incentive structures can promote constructive communication on digital platforms and the potential of the Digital Services Act to facilitate such interventions.

Cover of the Publication
Publikation Chapter in Anthology

Contextualized Repertoire Maps in Media Usage Research

In their article, Dr. Lisa Merten and Prof. em. Dr. Uwe Hasebrink present contextualized repertoire maps as a method for recording media repertoires based on a study on news usage and discuss their possibilities and limitations in media usage research. Their article is part of the anthology “Researching Media, Data, and Networking Practices: Methodological Concepts and Research Software.”

Publication by Jan-Ole Harfst in the special edition
Publikation Special Edition of the Bonner Rechtsjournal

Communication Risks in Online Environments

How can German democracy remain resilient in the face of the communicative threats posed by the digital space? Jan-Ole Harfst's article shows that communicative threats on the internet cannot be countered at the national level alone, but require supranational protection of democracy, and assesses the significance of the Digital Services Act in this context.

Publikation Internet Policy Review

Can Quality Badges Improve Communication on Online Platforms?

A seal of approval for civil communication could promote successful public communication on online platforms while respecting users'freedoms. In their article 'Platform Badges for Civic Communication. An Interdisciplinary Discussion of a Risk Mitigation Measure Pursuant to Art.', Jan Rau, Jan-Ole Harfst and Dr. Tobias Mast examine various design options for such seals.

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