Dr. Stephan Dreyer

Senior Researcher Media Law & Media Governance

Stephan Dreyer is Senior Researcher in Media Law and Media Governance at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI). His research focuses on regulatory issues of mediated communication in a datafied society. He looks into challenges that regulation is facing in the light of new technologies, services and changing media use.

Currently he is working on legal issues of AI-based communication and automated decision-making systems, (social) bot communication and the limitations of transparency/disclosure as a regulatory resource.

He’s a legal expert in regulatory questions at the intersection of protection of minors, privacy and data protection. He also conducts legal and comparative analyses of systems in the area of media-related governance.

In the context of his PhD thesis, he has investigated the margins of appreciation as well as the determinants of legal decisions under uncertainty, with a specific focus on the protection of minors. His thesis also focused on the different scope for decision-making by legislators, supervisory authorities and self-regulatory bodies and their relevance for dealing with uncertainty.

After having studied Law at Universität Hamburg with a focus on Information and Communication Law, he has been member of staff at the Hans-Bredow-Institut since 2002.

Activities Outside of the Institute

Stephan Dreyer is spokesperson for the Complaint Committee as well as the Expert Committee of the “Association for Voluntary Self-Regulation of Digital Media Service Providers” (FSM); he is a Surveyor for Child Protection at the Entertainment Software Self-Regulation Body (USK.online) as well as member of the USK Appeal Commission. He is member of the board of trustees of the German Association for Voluntary Self-Regulation of Television (FSF) and member of the Advisory Board at klicksafe.de. In the context of the European CEO Coalition (2011-2014) he has chaired the “Technical Task Force on Interoperability and Machine-Readability”, who has analysed opportunities and specifications of technical interoperability of electronic age classification information. From 2014 to 2016 he has been leading project co-ordinator of the international, EC co-funded technical pilot MIRACLE (Machine-redable and interoperable age label classifications in Europe), a project that has shown that interoperable age classifications are technically feasible, consumer-friendly and that ratings interoperability can strengthen the Digital Single Market to a significant degree.

Contact information

Dr. Stephan Dreyer

Senior Researcher Media Law & Media Governance

Leibniz Institute for Media Research | Hans-Bredow-Institut
Warburgstraße 30b
20354 Hamburg

Last update: 31.01.2026

Works by Dr. Stephan Dreyer

Publikation Review of a Dissertation

Government Public Relations in New Media

For years, the democratic legitimacy of government public relations has been a topic of discussion in academic literature and constitutional jurisprudence. Tobias Mast reviews a recently published dissertation on the subject, exploring the untapped potential of interdisciplinary legal scholarship in relation to commonly accepted empirical assumptions.

Publikation Article for Friedrich-Ebert-Stiftung

Platform Badges for Civic Communication

Digital platforms have become central infrastructures for political communication and social negotiation processes. In his article, Jan Rau examines platform badges, which are tools that platforms use to fulfill their obligation to mitigate risk by creating positive incentives for users to adhere to certain communicative norms.

Cover des Arbeitspapiers
Publikation Working Paper for Download

Responsibility in the Platform Quadrangle

This working paper by Tobias Mast comments on the European Court of Justice's recent Russmedia ruling and sets out the premises for a relationship between EU legal acts in the digital single market that respects fundamental rights.

ein Kabel führt in ein Smartphone
Projekt Project with Helmut Schmidt University

Data Collection and Analysis on TikTok and YouTube

In order to develop the best practices for collecting and analyzing data on short video platforms, Gregor Wiedemann's Media Research Methods Lab at the HBI is participating in a Helmut Schmidt University project examining the German Armed Forces' representation on TikTok and YouTube.

Eine Fernbedienung zeigt auf einen Bildschirm mit unscharfen bunten Bildern
Projekt International Cooperation Project

Euromedia Ownership Monitor

The Euromedia Ownership Monitor provides policymakers and the general public with in-depth insights into the extent of media ownership transparency in the EU. It was updated in 2025.

Cover of the special issue on datafication, 1/2026, M&K
Publikation M&K Issue 1/2026 Published Open Access

On the Datafication of Communication

The special issue of M&K titled "The Datafication of Communication: New Methodological Approaches and Challenges" has been published as Issue 1/2026. The guest editors are Julia Niemann-Lenz, Tim Schatto-Eckrodt, Emese Domahidi, and Merja Mahrt.

Cover of the book
Publikation Article Published in Handbook

Growing Up in Data-Intensive and Automated (Media) Environments

Dr. Claudia Lampert examines changing usage practices and possible implications for socialization research in the chapter “Growing Up in Data-Intensive and Automated (Media) Environments” of the handbook “Media Socialization in ‘Smart’ Environments. Self- and Social Development in the Context of Datafication and Automation,” edited by Laura Sūna and Wolfgang Reißmann.

Tastatur mit einer goldfarbenen Taste, die ein weißes Abzeichen zeigt
Beitrag Media Research Blog Post

Algorithmic Amplification of Negative Discourse as a Systemic Risk

How does attention-economy-driven algorithmic amplification of conflict-driven and negative-emotional communication distort public discourse? And does this distortion constitute a systemic risk under the Digital Services Act (DSA)? This blog article refers to our previous blogpost on "Platform Badges for Civic Communication", explains why such interventions are needed, and outlines how they could address these systemic risks.

Mehrere Hände halten Smartphones, darüber stilisierte Symbole für KI, Uhr, Glühbirne und Weltkugel
Beitrag Safer Internet Day 2026

“He Just Does Everything Right. He’s Simply Smart” – Young People’s Perspectives on AI

AI applications are no longer used just for homework, but also as advisors and conversation partners. This blog post takes a look at young people's experiences with AI and shows that schools and parents often lack opportunities to discuss the role of AI in our daily lives. Safer Internet Day offers a good opportunity to start this conversation.

Cover of the report “Generative AI from the Perspective of Young People”
Publikation Publication on Safer Internet Day 2026

Generative AI from the Perspective of Young People

The use of generative AI, especially ChatGPT, is now firmly established among young people online. A study by Kira Thiel, Claudia Lampert and Eleysa Memis explores young people's views on generative AI, highlighting its significance in their daily lives.

Cover des Arbeitspapiers
Publikation Working Paper Available for Download

Public Service Media Enabling Dialogue

For the project “Dialog Formats in Public Service Media,” Magdalena Stratmann conducted a literature analysis on “The Role of Public Service Media as Enablers of Dialogue in Digitalized Societies.” This analysis is now available for download as a working paper.

Vorschau des Artikels von Christian Ollig auf epd Medien
Publikation Article for epd Medien

How the Digital Services Act (DSA) Regulates Platforms

U.S. politicians accuse the European Union of endangering freedom of expression with the Digital Services Act (DSA). However, media law expert Dr. Christian Ollig argues that the DSA actually protects users' opinions from arbitrary censorship by platform operators. It also gives users a legal basis to assert their freedom of expression against large platform operators at the European level.

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