Prof. em. Dr. Uwe Hasebrink

After retiring on 1 October 2021, Prof. em. Dr. Uwe Hasebrink will continue to be associated with the Leibniz Institute for Media Research │ Hans-Bredow-Institut (HBI) as an associated researcher.

Since the HBI became a member of the Leibniz Association in 2019, Uwe Hasebrink has represented the institute as Scientific Director on the Executive Board. He had previously been a member of the Hans-Bredow-Institut’s Board of Directors since 1998.

After studying psychology and German philology in Hamburg, Uwe Hasebrink initially worked for three years as a research assistant at the Institute for Social Psychology at Universität Hamburg. He has worked at the HBI since 1986, initially as a scientific consultant, and from 1988 as executive manager. In 1998 he was elected to the Institute’s Board of Directors. In 1999, he held a professorship for communication science at the College of Music and Theatre in Hanover. In spring 2001, he was jointly appointed to a professorship for “Empirical Communication Studies” by the Universität Hamburg and the Hans-Bredow-Institut.

Memberships

From 2009, he was a member of the board of directors of the Research Center for Media and Communication (RCMC), with which university and non-university media and communication research in Hamburg was bundled. At the same time, he was a member of the spokesperson team of the Graduate School Media and Communication (GMaC), which was funded from 2009 to 2012 as part of the Hamburg Excellence Initiative. From 1998 to 2003, he was also spokesperson for the Media Reception and Effects research section of the German Communication Association (DGPuK), co-editor of the publication series “Reception Research” from 2003 to 2007, a member of the Management Committee of the International Radio Research Network (IREN) from 2004 to 2006 and a member of the Management Committee of the COST Action “Transforming Audiences – Transforming Societies” from 2010 to 2014. From 2004 to 2012, he was a member of the Executive Board of the European Communication Research and Education Association (ECREA) and its predecessor organization ECCR.

He has been on the International Board of the “Journal of Children and Media” since 2009 and a member of the International Advisory Board of the journals “Studies in Communication | Media” and “Communication Management Quarterly” since 2011.

Main Research Areas

His research focuses on the areas of media use and media content as well as media policy. In recent years, these have mainly been individual usage patterns and media repertoires, convergence of media from the user’s perspective, the consequences of online media for traditional media, media use by children and young people, youth media protection, forms of audience participation and safeguarding user interests vis-à-vis the media, as well as European media and European audiences.

Last update: 01.07.2024

Works by Prof. em. Dr. Uwe Hasebrink

Cover des Arbeitspapiers Nr. 84
Publikation Brief Report in English

Babies and Toddlers in Monetised Social Media Profiles

Stephan Dreyer, Claudia Lampert, and Kira Thiel published an English summary of their study on babies and toddlers in family-influencing content. They present their findings on how babies and toddlers (ages 0–5) are depicted in German-language, commercially oriented social media profiles on Instagram, TikTok, and YouTube.

Cover der Zeitschrift KIR
Publikation Published on Beck-online

Freedom of Expression in the Age of AI

In their article in a journal on artificial intelligence and law, Prof. Dr. Wolfgang Schulz and Moritz Wiechert analyze the first German case law on automatically generated content. In doing so, they highlight the fundamental challenges facing traditional freedom of expression law in the age of AI.

Cover of the publication
Publikation Recently Published!

Avoiding the News But Still Feeling Connected?

How are different forms of news avoidance related to various types of individual public connection? The article by Julia Behre, Lisa Merten, and Uwe Hasebrink suggests that avoiding the news does not necessarily mean turning away from public life.

Cover Report
Publikation Open Access Publication

German Public Broadcasting Corporations in the Age of Streaming Platforms and AI

In her Friedrich Ebert Foundation publication project, Magdalena Stratmann describes how public service broadcasting in Germany addresses the challenge of fulfilling its legal mandate amid drastically changed conditions in the digital information ecosystem.

Historische Aufnahme des HR-Funkhauses am Dornbusch aus den 50ern
Projekt Media History Project

The History of the Regional Public Broadcasting Corporation of the Federal State of Hesse in the Postwar Period

In January 2029, the Regional Public Broadcasting Corporation of the Federal State of Hesse (Hessischer Rundfunk) will celebrate its 80th anniversary. To mark the occasion, Dr. Hans-Ulrich Wagner is conducting scholarly research on its origins. His research focuses specifically on corporate history, personnel decisions, and programming policy in the postwar period.

Cover Organizational Research Methods Journal
Publikation Open Access Publication!

Argument Mining for Organizational Research

How do organizations justify their decisions, establish legitimacy, and engage with their environment through communication? This article introduces aspect-based argument mining (ABAM) as a new method for answering these questions. ABAM can identify patterns of argumentation in large text corpora, such as the Twitter debate on nuclear energy in Germany.

Cover of the study “Social Cohesion” by Aktion Mensch
Publikation Open Access Publication

Social Cohesion – Experiences and Expectations of People with Disabilities Regarding Participation

Jan-Hinrik Schmidt and Milena Braun conducted a study on behalf of Aktion Mensch examining how people with disabilities perceive social cohesion in Germany. The study allows for a comparison with the general population and reveals that, despite being more likely to participate in politics and volunteer work, people with disabilities experience less social cohesion.

Cover of the working paper
Publikation Available for Download

Reuters Institute Digital News Report 2026: Findings for Germany

Since 2012, the Reuters Institute Digital News Survey has conducted annual, representative surveys in 48 countries to examine general trends and national differences in news consumption. As a cooperation partner, the Leibniz Institute for Media Research | Hans-Bredow-Institut is responsible for the German sub-study. The 2026 findings are now available for download.

Personen bei der Diskussionsveranstaltung "Was Deutschland verbindet"
Beitrag Blog Article on the Dialogue Project "What Unites Germany"

How Conversations with People Who Think Differently Can Make a Difference

On the ARD talk show “What Unites Germany,” people from a wide variety of backgrounds engage in conversation with one another. As part of the project, the HBI is conducting research to determine how these discussions influence the participants’ attitudes. The initial findings are now available.

Publikation Recently Published

Visualizing Regulatory Ecosystems: The AI Act as a Case Study

The article by Magdalena Stratmann, Tobias Mast, and others was developed as part of the STEAM project, "Informing Regulatory Reasoning on Algorithmic Systems in Societal Communication with STEAM." It introduces Architectural Ecosystem Modeling, a visual method that makes the institutional structures of the AI Act visible. This method analyzes responsibilities and dependencies and identifies gaps, overlaps, and opportunities for coordination within the regulatory framework.

eine Frau hinter einem Tisch mit ablehnender Haltung gegenüber Zeitungen auf dem Tisch.
Projekt New Project!

Practices of News Avoidance and Their Implications for Public Connection

What are the effects of news avoidance on belonging to different publics and on political participation? And to what extent do these dynamics contribute to the fragmentation of public spheres? This study examines the effects of different practices of news avoidance on individuals‘ public connection.

Projekt BMFTR Project

Podcasts: Actors, Topics, and Misinformation

As audio media, such as podcasts, become more widely used, the risks of them distributing misinformation, disinformation, and fake news increase. The collaborative project “Systematic Observation of New Auditive Risks” (SONAR) examines the structure of online audio media offerings and develops methods for identifying relevant narratives and manipulation strategies.

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