Semantic Struggles and Strategic Communication in Social Media

  • Date: 20.05.25
  • Location: Online
  • Time: 16:00 h

This Leibniz Media Lecture is hosted by the Hamburg section of the Research Institute Social Cohesion (RISC). Prof. Dr. Friedemann Vogel, University of Siegen, will talk about the practices of the new right from a discourse-linguistic perspective.

Moderation: PD Dr. Jan-Hinrik Schmidt

The event will be held in German.

About the Talk

The presentation introduces the concept of “strategic communication” as developed by the research group “Diskursmonitor”. The subject is linguistic and communicative practices as part of action plans that attempt to shape the thinking, actions and feelings of recipient groups. The presentation will focus on current practices in social media, as used not only, but particularly, by actors of the so-called new right, in order to occupy established terms.

About the Speaker

Prof. Dr. Friedemann Vogel is professor of socio- and discourse linguistics at the University of Siegen. His work focuses on the analysis of technical and everyday discourses in various domains, especially in politics, media and law. The research group and online platform of the same name “Diskursmonitor”, which he initiated, documents language usage patterns and communication strategy practices in contemporary discourses.

Poster of the event with a portrait of the speaker

Event details

Information

The Leibniz Media Lectures address current topics of scientific and social relevance. In a presentation, renowned researchers introduce and discuss their latest theses and findings with guests. The Leibniz Media Lectures take place online via Zoom.

Address

This event will take place online.

Registration

The event will take place online via Zoom. After registering for the event, you will receive an e-mail with the dial-in details shortly before the event begins.

Project reference:

Research Institute Social Cohesion

Research programme:

RP 1 Transformation of Public Communication

Contact person

Wiebke Schoon

Dr. Wiebke Schoon

Research Transfer and Events

Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg
Germany

Newsletter

Information about current projects, events and publications of the institute.

Subscribe now