Digitally Healthy – Fit for Apps and the Internet

What experiences do older people have with digital health services, and how can their digital health literacy be improved? The HBI has done a study on this as part of a transdisciplinary project.

Electronic patient files (ePA), video consultations or digital health applications (DiGA) – in the course of digitalisation, various health care services have been developed in recent years. These technologies’ self-determined and safe use requires a certain level of digital health literacy. This includes, among other things, the ability to find and evaluate health information, protect or release health-related personal data as needed, assess the functionality, results and consequences of digital health applications, weigh the pros and cons and act accordingly.

The project particularly focused on people over 60 years of age. In cooperation with Share to Care GmbH, the University Medical Center Schleswig-Holstein (UKSH) and the team of TAKE-PART Media & Science GmbH, a targeted concept for promoting digital health literacy was developed that takes into account the information needs and demands as well as the media use of older users and enables low-threshold access to digitalised health services via analogue and digital offers.

For this purpose, the HBI conducted a needs assessment in the group of people over 60 years of age, which, among other things, also considered media usage and health information behaviour.

Qualitative interviews were conducted with senior citizens for the needs assessment. In the process, areas of digital health care were identified in which the respondents saw a great need for improvement in their knowledge and organisation, or in which, from their point of view, knowledge is fundamental.

Based on the needs assessment findings, analogue and digital offers were developed to promote digital health literacy for this target group (including a ‘digital café’, training events, flyers, and a website with text-based and audiovisual information).

After the materials and services were developed, a qualitative survey was conducted among older users, which mainly focused on questions of access, the comprehensibility of the materials, and attitudes towards digital health services.

The results were used to revise the website ‘gesund-digital.info’, which will be available even after the end of the project.

Project details

Overview

Start of the term: 2021; End of term: 2023

Research programme: RP 3 Knowledge for the Media Society

Area of competence:

Competence Area Health Communication

Contact person

Claudia Lampert

Dr. Claudia Lampert

Senior Researcher Media Socialization & Health Communication

Leibniz Institute for Media Research, Hans-Bredow-Institut
Warburgstraße 30b
20354 Hamburg

Similar projects & publications

Publikation Internet Policy Review

Can Quality Badges Improve Communication on Online Platforms?

A seal of approval for civil communication could promote successful public communication on online platforms while respecting users'freedoms. In their article 'Platform Badges for Civic Communication. An Interdisciplinary Discussion of a Risk Mitigation Measure Pursuant to Art.', Jan Rau, Jan-Ole Harfst and Dr. Tobias Mast examine various design options for such seals.

Cover of the publication
Publikation Open Access Publication

Global Media and Internet Concentration

The report offers a thorough overview of the development, economic importance, and market concentration of major companies in Germany's telecommunications, media, publishing, and internet sectors from 2019 to 2023. It places a particular focus on the growing dominance of digital platforms.

Cover der Zeitschrift "Medien & Kommunikationswissenschaft" Heft 4/2025
Publikation Available Open Access

Issue 4/2025 M&K published

Issue 4/2025 of our open access journal “Medien & Kommunikationswissenschaft" (M&K; Media & Communication Studies) has been published online via the platform Inlibra.

Cover of the Book Chapter
Publikation Chapter in Cohesion Report

The Climate Discourse on Social Media

The Social Media Observatory (SMO) examined the dynamics of climate discourse on social media for the Research Institute Social Cohesion's (RISC) second cohesion report. The study found that climate scepticism and misinformation are common in social media debates. However, it is evident that these views are significantly less prevalent in wider society.

The cover of the article "Fertility Preservation from the Patient's Perspective: Areas of Conflict and Information Needs in Social Media," published in the journal Die Onkologie
Publikation Article in the Journal Onkologie

Perspectives of Cancer Patients on Fertility Preservation Measures

Fertility preservation is a key challenge for cancer patients. A qualitative content analysis of social media posts offers insights into patient experiences and provides guidance for needs-based fertility counseling.

Cover of the Working Paper
Publikation Working Paper Available for Download

Algorithmic Competence of Young People on TikTok

A new qualitative #UseTheNews study by the Leibniz Institute for Media Research examines what teenagers and young adults know about how TikTok's algorithmic recommendation system works.

Cover of the publication
Publikation Open Access Publication

Information Systems and Troubled Democracy

Internet freedom has declined for 14 consecutive years. This publication examines how principles for regulating information ecosystems are being implemented, as well as the challenges faced by public institutions and other stakeholders in their efforts to combat misinformation and disinformation.

Screenshot of the article by Dr. Gregor Wiedemann, AVISO, issue no. 81 (Fall 2025)
Publikation Article in aviso I Informationsdienst der DGPuK

AI and Research: Harnessing Potential, Understanding Risks

In his contribution, Gregor Wiedemann highlights the ambivalences that can arise from the use of AI tools in communication science research processes, as well as the necessity of precise risk assessment in this context.

Screenshot of an article on the Verfassungsblog. Title of the article: “Ein rundfunkrechtliches ‘Solange’?” [An “As Long As" in Broadcasting Law?]
Publikation Article on Verfassungsblog

An “As Long As” in Broadcasting Law?

In an article, Dr. Tobias Mast and Prof. Dr. Wolfgang Schulz discuss the Federal Constitutional Court's decision on the constitutionality of the broadcasting license fee. Their analysis is based on the press release published by the Federal Administrative Court on October 15, 2025.

Cover of an expert opinion by Dr. Stephan Dreyer on the AI Regulation and children's rights
Publikation German Children's Fund

Expert Opinion on Children’s Rights and Artificial Intelligence (AI)

In his expert opinion, "The AI Regulation, Its Relationship to Children’s Rights in the Digital Space, and Options for Advocacy Approaches," media lawyer Stephan Dreyer examines how the children’s rights enshrined in the EU Charter of Fundamental Rights are addressed in the regulation.

1 2 3 12

Page 1 from 12

Newsletter

Information about current projects, events and publications of the institute.

Subscribe now