Dr. Irene Broer

Associated Researcher Science Communication & Social Cohesion

Irene Broer was a researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) in Research Program 3 “Knowledge for the Media Society” from 2018 to 2024. Her methodological focus is on ethnographic research as well as applied and co-creative designs. Her research interest is science communication, in particular the establishment of new actors, practices and orientations at the interfaces of science, media and politics. From March to September 2024, Irene will be investigating the role of artificial intelligence in and for science communication as a postdoc at the Institute of Communication Science at TU Braunschweig.

For her doctorate, Irene investigated new intermediaries between science and journalism, in particular through a newsroom ethnography at the Science Media Centre Germany (SMC) as part of the MeWiKo project (2018-2021). In her cumulative dissertation, she describes the working routines of SMC Germany, the crisis-related disruptions to these routines and the various broker roles that the organisation took on during the COVID-19 pandemic. Conceptually, she proposes to examine science communication as a communicative figuration and offers cultural anthropological perspectives on hybrid newsroom ethnography as a method.

In recent years, Irene’s research interests have expanded to include scientific policy advice. In 2021, COVID-19 was selected as a subject for research on communication in crises. Subsequently, she was involved as a scientific advisor for the BMBF in the development of the Crisis Science Hub (CSH) to optimise the exchange between science and politics. In a follow-up project, she contributed to the target group-orientated development of a repository for scientific advice documents (REPOD).

Since December 2021, she researched the integrative role and function of public service media at the Research Institute Social Cohesion and has organised Thinkshops with media users, creators and regulators.

In 2019-2020, Irene Broer was the Institute’s PhD spokesperson. In 2020-2021, she was elected spokesperson for Section B of the Leibniz PhD Network, representing all doctoral researchers at the Leibniz Institutes in the fields of economics, social sciences and spatial sciences.

Contact information

Dr. Irene Broer

Associated Researcher Science Communication & Social Cohesion

Technische Universität Braunschweig
Institute for Communication Science
Bienroder Weg 97
D-38106 Braunschweig

Social media

Veröffentlicht am: 05.07.2024

Works by Dr. Irene Broer

Publikation Open Access Publication

Determinants of Verification Behavior in Generative Search

Generative AI is being increasingly integrated into search engines, but it has been criticized for producing content that sounds plausible yet is sometimes inaccurate. Little is currently known about the factors that prompt users to verify these responses. The study by Eva-Luise Knor, Michael V. Reiss, Judith Möller, and Lisa Merten addresses this knowledge gap.

Publikation Recently Published

Platforms, Online Surveillance, and the European Union: The Digital Services Act (DSA)

In their open-access article, Prof. Dr. Judith Möller, Ronan Ó Fathaigh, Bengi Zeybek, and Rocco Bellanova explore how the DSA facilitates public and private surveillance practices regarding content disseminated on online platforms.

Cover of issue 2/2026 M&K
Publikation Open Access Publication

M&K 2/2026 Has Been Published

The February 2026 issue of M&K features articles that explore the understanding of roles and the transformative potential of peripheral actors in the DACH region. Other articles examine developments in sports coverage in German daily newspapers from 2011 to 2021 and the usage patterns of ChatGPT, as well as anthropomorphic role attributions. You can download all of these articles free of charge.

Front Page of the Working Paper
Publikation Working Paper Available for Download

Babies and Toddlers in Family Influencing

In what ways and how often are babies and young children (ages 0–5) depicted on commercially oriented German-language social media profiles on Instagram, TikTok, and YouTube? Stephan Dreyer, Claudia Lampert, Kira Thiel, and others analyze this question using qualitative and quantitative methods. They also critically discuss the findings in light of the applicable legal framework and media ethics considerations.

Publikation Open Access Publication

Assessing Age Assurance Technologies: Effectiveness, Side-Effects, and Acceptance

In the article “Assessing Age Assurance Technologies: Effectiveness, Side-Effects, and Acceptance,” Dr. Wouter Lueks, Dr. Stephan Dreyer, Prof. Dr. Hannes Federrath, and Prof. Dr. Judith Simon analyze existing age verification methods.

Publikation Review of a Dissertation

Government Public Relations in New Media

For years, the democratic legitimacy of government public relations has been a topic of discussion in academic literature and constitutional jurisprudence. Tobias Mast reviews a recently published dissertation on the subject, exploring the untapped potential of interdisciplinary legal scholarship in relation to commonly accepted empirical assumptions.

Publikation Article for Friedrich-Ebert-Stiftung

Platform Badges for Civic Communication

Digital platforms have become central infrastructures for political communication and social negotiation processes. In his article, Jan Rau examines platform badges, which are tools that platforms use to fulfill their obligation to mitigate risk by creating positive incentives for users to adhere to certain communicative norms.

Cover des Arbeitspapiers
Publikation Working Paper for Download

Responsibility in the Platform Quadrangle

This working paper by Tobias Mast comments on the European Court of Justice's recent Russmedia ruling and sets out the premises for a relationship between EU legal acts in the digital single market that respects fundamental rights.

ein Kabel führt in ein Smartphone
Projekt Project with Helmut Schmidt University

Data Collection and Analysis on TikTok and YouTube

In order to develop the best practices for collecting and analyzing data on short video platforms, Gregor Wiedemann's Media Research Methods Lab at the HBI is participating in a Helmut Schmidt University project examining the German Armed Forces' representation on TikTok and YouTube.

Eine Fernbedienung zeigt auf einen Bildschirm mit unscharfen bunten Bildern
Projekt International Cooperation Project

Euromedia Ownership Monitor

The Euromedia Ownership Monitor provides policymakers and the general public with in-depth insights into the extent of media ownership transparency in the EU. It was updated in 2025.

Cover of the special issue on datafication, 1/2026, M&K
Publikation M&K Issue 1/2026 Published Open Access

On the Datafication of Communication

The special issue of M&K titled "The Datafication of Communication: New Methodological Approaches and Challenges" has been published as Issue 1/2026. The guest editors are Julia Niemann-Lenz, Tim Schatto-Eckrodt, Emese Domahidi, and Merja Mahrt.

Cover of the book
Publikation Article Published in Handbook

Growing Up in Data-Intensive and Automated (Media) Environments

Dr. Claudia Lampert examines changing usage practices and possible implications for socialization research in the chapter “Growing Up in Data-Intensive and Automated (Media) Environments” of the handbook “Media Socialization in ‘Smart’ Environments. Self- and Social Development in the Context of Datafication and Automation,” edited by Laura Sūna and Wolfgang Reißmann.

1 2 3 12

Page 1 from 12

Newsletter

Information about current projects, events and publications of the institute.

Subscribe now