Dr. Irene Broer

Associated Researcher Science Communication & Social Cohesion

Irene Broer was a researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) in Research Program 3 “Knowledge for the Media Society” from 2018 to 2024. Her methodological focus is on ethnographic research as well as applied and co-creative designs. Her research interest is science communication, in particular the establishment of new actors, practices and orientations at the interfaces of science, media and politics. From March to September 2024, Irene will be investigating the role of artificial intelligence in and for science communication as a postdoc at the Institute of Communication Science at TU Braunschweig.

For her doctorate, Irene investigated new intermediaries between science and journalism, in particular through a newsroom ethnography at the Science Media Centre Germany (SMC) as part of the MeWiKo project (2018-2021). In her cumulative dissertation, she describes the working routines of SMC Germany, the crisis-related disruptions to these routines and the various broker roles that the organisation took on during the COVID-19 pandemic. Conceptually, she proposes to examine science communication as a communicative figuration and offers cultural anthropological perspectives on hybrid newsroom ethnography as a method.

In recent years, Irene’s research interests have expanded to include scientific policy advice. In 2021, COVID-19 was selected as a subject for research on communication in crises. Subsequently, she was involved as a scientific advisor for the BMBF in the development of the Crisis Science Hub (CSH) to optimise the exchange between science and politics. In a follow-up project, she contributed to the target group-orientated development of a repository for scientific advice documents (REPOD).

Since December 2021, she researched the integrative role and function of public service media at the Research Institute Social Cohesion and has organised Thinkshops with media users, creators and regulators.

In 2019-2020, Irene Broer was the Institute’s PhD spokesperson. In 2020-2021, she was elected spokesperson for Section B of the Leibniz PhD Network, representing all doctoral researchers at the Leibniz Institutes in the fields of economics, social sciences and spatial sciences.

Contact information

Dr. Irene Broer

Associated Researcher Science Communication & Social Cohesion

Technische Universität Braunschweig
Institute for Communication Science
Bienroder Weg 97
D-38106 Braunschweig

Social media

Veröffentlicht am: 05.07.2024

Works by Dr. Irene Broer

Cover des Arbeitspapiers
Publikation Working Paper for Download

Responsibility in the Platform Quadrangle

This working paper by Tobias Mast comments on the European Court of Justice's recent Russmedia ruling and sets out the premises for a relationship between EU legal acts in the digital single market that respects fundamental rights.

ein Kabel führt in ein Smartphone
Projekt Project with Helmut Schmidt University

Data Collection and Analysis on TikTok and YouTube

In order to develop the best practices for collecting and analyzing data on short video platforms, Gregor Wiedemann's Media Research Methods Lab at the HBI is participating in a Helmut Schmidt University project examining the German Armed Forces' representation on TikTok and YouTube.

Eine Fernbedienung zeigt auf einen Bildschirm mit unscharfen bunten Bildern
Projekt International Cooperation Project

Euromedia Ownership Monitor

The Euromedia Ownership Monitor provides policymakers and the general public with in-depth insights into the extent of media ownership transparency in the EU. It was updated in 2025.

Cover of the book
Publikation Article Published in Handbook

Growing Up in Data-Intensive and Automated (Media) Environments

Dr. Claudia Lampert examines changing usage practices and possible implications for socialization research in the chapter “Growing Up in Data-Intensive and Automated (Media) Environments” of the handbook “Media Socialization in ‘Smart’ Environments. Self- and Social Development in the Context of Datafication and Automation,” edited by Laura Sūna and Wolfgang Reißmann.

Tastatur mit einer goldfarbenen Taste, die ein weißes Abzeichen zeigt
Beitrag Media Research Blog Post

Algorithmic Amplification of Negative Discourse as a Systemic Risk

How does attention-economy-driven algorithmic amplification of conflict-driven and negative-emotional communication distort public discourse? And does this distortion constitute a systemic risk under the Digital Services Act (DSA)? This blog article refers to our previous blogpost on "Platform Badges for Civic Communication", explains why such interventions are needed, and outlines how they could address these systemic risks.

Mehrere Hände halten Smartphones, darüber stilisierte Symbole für KI, Uhr, Glühbirne und Weltkugel
Beitrag Safer Internet Day 2026

“He Just Does Everything Right. He’s Simply Smart” – Young People’s Perspectives on AI

AI applications are no longer used just for homework, but also as advisors and conversation partners. This blog post takes a look at young people's experiences with AI and shows that schools and parents often lack opportunities to discuss the role of AI in our daily lives. Safer Internet Day offers a good opportunity to start this conversation.

Cover of the report “Generative AI from the Perspective of Young People”
Publikation Publication on Safer Internet Day 2026

Generative AI from the Perspective of Young People

The use of generative AI, especially ChatGPT, is now firmly established among young people online. A study by Kira Thiel, Claudia Lampert and Eleysa Memis explores young people's views on generative AI, highlighting its significance in their daily lives.

Cover des Arbeitspapiers
Publikation Working Paper Available for Download

Public Service Media Enabling Dialogue

For the project “Dialog Formats in Public Service Media,” Magdalena Stratmann conducted a literature analysis on “The Role of Public Service Media as Enablers of Dialogue in Digitalized Societies.” This analysis is now available for download as a working paper.

Vorschau des Artikels von Christian Ollig auf epd Medien
Publikation Article for epd Medien

How the Digital Services Act (DSA) Regulates Platforms

U.S. politicians accuse the European Union of endangering freedom of expression with the Digital Services Act (DSA). However, media law expert Dr. Christian Ollig argues that the DSA actually protects users' opinions from arbitrary censorship by platform operators. It also gives users a legal basis to assert their freedom of expression against large platform operators at the European level.

Cover of the book
Publikation Contribution to an Anthology

Health Communication

Claudia Lampert, along with Prof. Dr. Eva Baumann and Dr. Bettina Fromm, published an article in the Health Sciences handbook that provides an overview of health communication. The handbook is now in its eighth edition.

Cover of the article written by Anna von Garmissen published on January 10th, 2026 on the media platform of epd Medien: "Gefährliche Abwärtsspirale. Zur Lage des Journalismus in Deutschland"
Publikation Article in epd Medien

Studies on the State of Journalism in Germany

What is the state of journalism in Germany? In her article for epd Medien, Anna von Garmissen discusses three recent studies on the state of journalism in Germany. According to von Garmissen, the findings are thought-provoking and, when considered together, should be alarming to all of us.

Hände tippen auf Laptop-Tastatur, darüber eingeblendete Symbole für Text, Dokument, Lupe und Auszeichnung mit Häkchen.
Beitrag Media Research Blog Post

Platform Badges for Civic Communication

How can platforms address distortions in the digital attention economy without restricting free expression excessively? This blog post explores how new incentive structures can promote constructive communication on digital platforms and the potential of the Digital Services Act to facilitate such interventions.

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