Stephan Dreyer, Claudia Lampert, Kira Thiel et al. published an English summary of their study on babies and toddlers in family-influencing content. They present their findings on the frequency and manner in which babies and toddlers (ages 0–5) are depicted in German-language, commercially oriented social media profiles on Instagram, TikTok, and YouTube.
The detailed project report in German can be found here:
Dreyer, S., Lampert, C., Thiel, K., & Altun, A. (2026). Depiction of Babies and Toddlers in Monetised Social Media Profiles: Brief Report on a German Research Project. (Working Papers of the Hans-Bredow-Institute | Project Results, 84). Hamburg: Verlag Hans-Bredow-Institut. https://doi.org/10.21241/ssoar.111489