Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
Dr. Lisa Merten

Dr. Lisa Merten

Lisa Merten has been working as a researcher at the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) in Research Programme 1 "Transformation of Public Communication - Journalistic and Intermediary Functions in the Process of Opinion Formation" since July 2015.

Her research interests include media use in digital media environments, especially with regard to the reception and effects of information-oriented media offerings, personalisation processes in publics shaped by algorithms and the development of digital methods.

As principal investigator and project coordinator, Lisa is currently leading the computational social science project "Political polarization and individualized online information environments: A longitudinal tracking study (POLTRACK)" investigating the interplay of individual information repertoires and the polarization of political opinions over time.  In this collaborative project between the HBI, GESIS, and the Universities of Bremen and Konstanz, they collect tracking and survey data from online panelists and conduct automated online analysis of the media content seen by the panelists.

In addition, in the DFG project "Public Connection" Lisa and her colleagues are investigating how users connect to different publics through the way they use media and other communicative practices.Link

Lisa is co-PI at the Research Institute for Social Cohesion in the subproject "Media Use and Social Cohesion". Together with Hannah Immler she is running a network and content analysis of Instagram accounts to examine whether and how political influencers in social media can reach populations without much information-oriented social media use.

In the summer semester of 2021, she substituted an assistant professor of Computational Social Science at the Center for Data and Methods at the University of Konstanz on a part-time basis. She has also taught at the University of Hamburg, University of Augsburg, and Kiel University of Applied Sciences.

Her cumulative dissertation project at the University of Hamburg focused on practices of news use on social networking platforms. Her dissertation article on practices of personal news curation on social media based on data from the Reuters Institute Digital News Survey named Article of the Year 2021 by Digital Journalism.

Lisa studied communication science at the University of Leipzig, at the TU Dresden as well as at the Universiteit van Amsterdam and Boston University with a scholarship from the Studienstiftung des Deutschen Volkes. After and during her studies, she worked in market and media research (e.g. Sinus Institute, ZDF Media Research, Gruner & Jahr, mindline, election campaign Elisabeth Warren for Massachusetts).

Dr. Lisa Merten

Postdoc Researcher Media Use & Digital Communication

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg
Tel. +49 (0)40 45 02 17 87

Send Email

Research activties by Dr. Lisa Merten

Projects
Publications
Presentations
Teachings
All
show more

Newsletter

Subscribe to our newsletter and receive the Institute's latest news via email.

SUBSCRIBE!